Group Milestones
Group Synergy, Shared Growth
Well Link Financial Group was founded in Hong Kong, with member businesses spanning banking, life insurance, general insurance, and securities. Committed to becoming a distinguished integrated financial services group in Hong Kong, we extend professional financial services across Mainland China, Hong Kong, and Macau.
1960's
1996
Well Link Bank formerly known as “Bank Espirito Santo Ltd.” was established in Macau, laying the foundation for the Group’s banking business.
2000’s
2005
Well Link Securities has been granted Type 1 License by the Hong Kong Securities and Futures Commission (SFC) and has officially commenced Hong Kong stock brokerage business, marking the start of the Group’s securities segment.
2009
Well Link Securities has obtained a Type 2 License, adding futures and options brokerage services to expand its product line from "stocks" to "stocks + derivatives".
2018
Well Link Bank completed two rounds of capital increase within the year, significantly boosting its capital base, while deepening its commitment to inclusive finance.
Well Link Securities launched the Well Link Securities App, achieving complete digitalization of real-time Hong Kong stock quotes and mobile order execution.
2019
Well Link Life Insurance Well Link Life obtained its license from the Hong Kong Insurance Authority and launched life insurance operations in July, completing the Group’s duallicense layout in general and life insurance.
Well Link Bank Issued VISA/UnionPay dual‑currency credit cards and became the only local bank in Macau included in the underwriting syndicate for the Ministry of Finance’s inaugural 20 billion RMB government bond issuance; fintech upgrades supported branch expansion.
2010’s
2014
Well Link Bank, its predecessor, was renamed Novo Banco Asia, positioning itself as a financial bridge between China and Portuguese-speaking countries and paving the way for the Group’s Greater Bay Area strategy.
2016
Well Link Financial Group made its entry into the insurance sector by acquiring Fungya Insurance, securing a full general insurance license in Hong Kong.
2017
Well Link Insurance, formerly Fungya Insurance, was officially renamed Well Link Insurance, achieving brand unification.
Well Link Bank's New shareholders were introduced, clarifying the Group-level strategy of “anchoring in Hong Kong and Macau, bridging the Greater Bay Area.”
Well Link Securities, in alignment with the Group’s strategy, backend upgrades were completed, establishing a unified client account system across the Group and realizing the initial integration of “Banking + Securities” client connectivity.
NOW
2020’s
2020
Well Link Insurance launched the online insurance platform “Link2Shop” and its first wealth management centre in Wan Chai, initiating an O2O direct sales model.
Well Link Bank introduced mobile banking smart deposits, JETCO upgrades, and the “Well Link Securities Service” module, creating an integrated “deposit + securities” one‑stop platform.
Well Link Securities enabled real‑time fund transfers with the bank through the “Bank‑Securities Link”, At the same time, its App added features including IPO subscription, wisedeposit investment, and realtime riskcontrol notifications.
2021
2022
Well Link Insurance opened its flagship wealth management centre in Central, and expanded to Yuen Long, Jordan, and Mong Kok, adding four new centres within the year.
Well Link Bank launched Macau's first "barrier‑free bank" in Taipa's Lago Vista, followed by another branch in Fai Chi Kei, bringing the total to seven branches and enabling fully online account opening.
Well Link Securities officially launched U.S. stock trading, covering major NYSE and NASDAQ stocks and ETFs, achieving a one‑stop platform for "Hong Kong, U.S., and A‑share" markets; the App added real‑time U.S. stock quotes, after‑hours trading, and USD exchange services.
Well Link Bank launched Mobile Banking 2.0 with integrated securities services, enabling clients to handle deposits, currency exchange, stock trading, and statement viewing within a single app.
Well Link Securities achieved deep integration with the bank's app, delivering a “Banking + Securities” super‑account experience.
2023
Well Link Insurance has launched its official mobile app, "Well Link e-Home", completing the final phase of its digital transformation. transformation.
Well Link Bank introduced a series of fintech products—"Well Link Ambassador", "Easy Transfer", and online preferential deposits—solidifying its image as an innovative banking provider.
2024
Well Link Life Insurance launched the electronic pointofsale system "ePOS" for intermediaries. It opened the "Well Link Wealth Elite Club" wealth management centre in Tsim Sha Tsui, achieving dual upgrades in channel and technology.
2025
Well Link Bank launched Mobile Banking 2.0, with securities services directly embedded, enabling clients to handle deposits, currency exchange, stock trading, and statement viewing within a single app.
Well Link Securities rolled out its new “Wealth Supermarket” section, offering a curated selection of 1,500 funds and 600 bonds for integrated securities and wealth management services. It also introduced U.S. stock options trading (Call/Put and real‑time options chain quotes), marking the Group's complete coverage of investment products.