Well Link Insurance Group

 

Well Link Insurance Group Holdings Limited (‘Well Link Insurance Group’) is established in Hong Kong. Its wholly-owned subsidiaries – Well Link Life Insurance Company Limited (‘Well Link Life’) and Well Link General Insurance Company Limited (‘Well Link Insurance’), serving people in Hong Kong for many years and provide tailor made and diversified insurance solutions to customer. 

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Well Link Life

As a life insurance company deeply roots in Hong Kong, Well Link Life is excited to contribute to the economic and social well-being of this vibrant international city and global financial centre.  The management of Well Link Life is composed of senior industry leaders. They have held senior management positions in a number of multinational insurance groups and are familiar with the life insurance products and market needs.    We actively explore the development of more innovative life insurance and savings plans for today's evolving market and tomorrow's expectations. We integrate quality service and digital platform to strengthen our sales process and after-sales services to bring a better and more enjoyable life to customers. 

The capital ratio of Well Link Life is more than 200% as of 31 December 2024, based on the calculation of the Insurance Ordinance of Hong Kong.  It demonstrates the stable financial position of the Company. 

On 7 February 2025, AM Best has affirmed the Financial Strength Rating of B+ (Good) and the Long-Term Issuer Credit Rating of “bbb-” (Good) of Well Link Life. The outlook of the ratings are stable. 

We aim to ensure a fair way of sharing profits between Policyowners and Shareholders, and among different groups of Policyowners. Since the start of business in 2019 to the corresponding policy anniversary dates in 2024, fulfillment ratios of all participating products are 100%.

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Well Link Insurance

Well Link Insurance was formerly known as Direct Asia (Hong Kong) Limited, a company which provides general insurance products and services including private motor insurance, travel insurance and home insurance to protect customers' daily needs. We also offer a variety of commercial insurance plans, including employees' compensation, office and shop package insurance, for all types and sizes of business.